I am a strategic brand and business management advisor with a 30 year track record of delivering high-end boutique consulting services to growth-driven organisations in the corporate branding domain on a global scale.

My purpose.

To innovate and expand best branding practices, for the benefit of my clients in particular, and the branding community in general.

My mission.

To help brands thrive, grow and lead by defining and executing strategies that maximise brand impact and value to accelerate leadership.

My story.

I believe in the power of brands to transcend mere transactions and foster enduring connections with audiences, one meaningful impact at a time.

Born (1970) and raised in Oslo, educated at the University of St. Andrews (MA in Management with Economics and International Relations) and established in Barcelona since 1998. Enthusiasm, empathy and energy are key characteristics of my way of doing things. I strive to execute my responsibilities with purpose, passion and perseverance and full commitment to create success stories. Entrepreneurial spirited with fresh ideas yet analytical and with a true business vision, I like to consider myself versatile and pragmatic in the approach to new challenges.

Throughout my career I have had the good fortune of working with a diverse portfolio of companies and brands – big and small, local and global, private and public, startups and leaders – such as the ones listed below.

Accenture / Abu Dhabi Executive Council / Ansur Technologies / Azbil Telstar / Bacardi Global Brands / BIC / Borges International Group / Compal / CSM / Deltek / ESCI-UPF International Business School / Esteve Pharma / Fluidra / HP / IBM / Iryo / Kraft Foods / Martini / Mondelez / MRW / Oracle / Orizonia / Pascual Dairy Group / PepsiCo / Procter & Gamble / PSA Consulting / Sara Lee / Servihabitat / Vueling – to mention a few – throughout the EMEA región.

Since 2010, I have been a visiting lecturer in branding, digital marketing, innovation and product management to bachelor and master students at ESCI-UPF International Business School in Barcelona.